The “Financial Consumer Protection Education and Publicity Month” at ICBC was recently successfully concluded. During the event, ICBC held more than 84.9 thousand online and offline education and publicity activities, which reached more than 898.21 million persons-time of consumers.

The Bank meticulously organized the event and advanced it in a solid and orderly manner. The Bank meticulously formulated the plan for the event and conducted consumer protection survey and customer communication and interaction at the same time, effectively integrating education and publicity activities into the full process of the Bank’s operation management and business development.

The Bank practiced the philosophy of finance for the people and carried out characteristic activities. The Bank launched “Together · Consumer Protection” and conducted the “Consumer Protection Brings Us Together” centralized publicity, forming a strong atmosphere in which everyone participates in consumer protection and the whole Bank serves the people. The Bank launched “Integration · Consumer Protection” and carried out the “Safeguard Financial Consumers’ Rights and Interests” campaign to strengthen consumers’ financial security awareness and risk prevention capability and push for deep integration of hotspot knowledge such as preventing financial fraud and protecting consumer rights. The Bank also launched “Harmony · Consumer Protection” and conducted the “Build and Share a Harmonious Financial Ecosystem Together” campaign to enhance the concepts of rational investment and rights protection among consumers, improve employees’ consumer protection literacy, and foster a financial consumption environment that is creditworthy, honest, harmonious and healthy. 

The Bank focused on key tasks of the event and continued to increase value contribution. The Bank carried out the “Go to Villages”, “Go to Communities”, “Go to Campuses”, “Go to Enterprises”, and “Go to CBDs” centralized publicity activities. By coordinating efforts online and offline, the Bank especially intensified education and publicity efforts toward major customer groups such as rural residents, elderly people, teenagers and new urban residents and continued to improve their financial literacy and risk prevention capability. Institutions of the Bank carried out the “I Do Practical Things for the People” campaign centering on key areas such as service improvement and financial empowerment, providing more quality services and consumer protection care to the people, effectively improving customer service experience and supporting the development of the real economy.

The Bank deepened the publicity of the event among consumers with innovative measures. The Bank gave full play to employees’ creativity and professional expertise, transformed consumer rights and interests related hot topics and difficult issues into publicity materials that consumers love to see such as short videos, long pictures and advertorials, and spread them extensively via media channels such as TV station, radio station, Consumer Protection Micro-lecture and platform live-streaming. Those efforts expanded the coverage and influence of the event and effectively improved the vividness and effectiveness of the education and publicity.