On July 11, ICBC Mall, the e-commerce platform run by ICBC, launched the "e-plan" campaign together with the Time-honored Brand Working Committee of China General Chamber of Commerce. By leveraging the strengths in Internet finance innovation, ICBC will provide comprehensive services integrating "e-commerce and finance" to China's time-honored brands as an effort to speed up their transition towards the Internet economy.

According to an ICBC official, the Bank will work with China's time-honored brands with focus on both supply and consumption ends to help them access broader consumers. At the supply end, the Bank will actively promote brands based on local product sections in ICBC Mall, benefiting them with broader market access and expanded sales. At the consumption end, ICBC will take advantage of its financial strength to provide customers with efficient, convenient and quality consumption experience. Consumers may easily log onto ICBC Mall via ICBC Internet banking and mobile banking, e-commerce platform, mobile social platform (ICBC Mobile, ICBC Mall, ICBC Link), website, WeChat, and Weibo, and enjoy benefits of "points for cash, shopping with loan" and payment across the Internet. In addition, time-honored brands may receive various finance services from ICBC such as pure online, unsecured credit loans.

According to an official with the Time-honored Brand Working Committee of China General Chamber of Commerce, time-honored brands are Chinese ethnic brands with distinctive ethnic cultural background and profound cultural heritage, which should be protected and promoted by the whole society. The cooperation with ICBC Mall will better meet comprehensive financial needs of these brands in sales, payment, settlement and financing, and help realize industrial upgrading and transformational development.

As the e-commerce platform of ICBC, ICBC Mall is featured by "renowned merchants, renowned brands and renowned goods", providing a platform to connect quality businesses with consumers. With integrated services including sales, payment, settlement and financing, ICBC Mall is now a leading e-commerce platform in China.