Mr. Chen works in a foreign company in Beijing. Two years ago, Mr. Chen signed up ICBC SMS Banking services and very soon liked these fast and convenient banking services. Earlier, Mr. Chen immediately downloaded the ICBC SMS Banking app once available. He was surprised to find "the interface is nicer than the old, options are clearly laid out, just click the icon for the service required, very convenient!"

The app that Mr. Chen used is the SMS Banking app launched by ICBC earlier, the first one in domestic banking industry, available in all Android cell phones and iPhone. Spurred by fast technological advances in internet over the past few years, services and applications are now available to mobile users by downloading apps, said industry insiders. ICBC SMS Banking app is a case in point. When compared with the former version, the new app features rich functions, friendly user-interfaces and easy-to-use on top of fast and convenience. Now the app services are grouped into 9 categories, including account enquiry, transfer/payment, ICBC Messenging, financial news, customer setting, hot functions, credit card services, which are available for customers to look for further information, check accounts, subscribe or use other banking services.

SMS Banking app is easy to download and use. At AppStore and Google App markets, just key in "ICBC (simplified Chinese)", "SMS Banking", "ICBC", "Banking@Home" to search the apps and download free of charge, or go to ICBC Mobile Banking Mobile Life, click "SMS Banking" and use the services directly. After downloading the app, just click the necessary function on the visualized interactive interface, follow the instructions, "trigger" the service, no need to memorize code or use template to edit SMS, simple, easy. Meanwhile, the app delivers customers terrific savings since it can also be used offline once downloaded, anytime, anywhere. Customers all welcome the new SMS Banking app, especially the wide range of services, visualized interfaces and smooth operating experience. ICBC iPhone Banking app is now a top banking app downloaded by the users at AppStore.

In recent years, ICBC rolls out innovative mobile banking services tailored to the need of financial services of customers and their change in the use of such services, said an executive with the Bank. ICBC app-based financial services and applications are aimed to address the needs of customers for convenient services. For example. In October 2010, ICBC was the first bank in the country to launch SMS Banking. Customers only needed to edit the question into a SMS and send to 95588. SMS Banking then sent back a professional, accurate reply immediately. The waiting time was only 60 seconds on average. Thanks to its simple steps, rich functions, accuracy and fast, ICBC SMS Banking has been warmly welcomed by all once launched, marked by its robust growth in SMS volume and number of customers. As of today, SMS Banking is now an important customer service channel of ICBC after handling over 40 million SMS and serving 17.60 million customers as of today. The launch of SMS Banking app is a further step and upgrade of ICBC in providing SMS banking services.