Building of Enterprise and Staff Culture

ICBC tries to set up good enterprise image, actively carries out national financial policies, strongly support national economic development, legally operates to realize social profit and its own profit and creates "Open, Fair And Justice" environment. ICBC sets up good enterprise image of human oriented, reform and innovation and serving the society and establishes excellent ICBC brand.

ICBC strengthens staff culture building, creates enterprise spirit and value view of "strictness, norm, caution, faith and innovation", encourage enthusiasm of staff with active staff culture and arouses enterprise vigor to realize more ideal performance. Our staff culture is as follows:

◆ Keen on reform and brave in exploration
◆ Down-to-earth and focusing on actual effect
◆ Diligence, strictness and stableness
◆ Valuing knowledge and respecting talents
◆ Be of one heart and one mind and help each other