Home > News Updates > ICBC News
ICBC Tops the Top 500 Banking Brands for Three Consecutive Years
 

ICBC tops the Top 500 Banking Brands for the third year running, as released by the UK brand valuation consultancy Brand Finance in the UK magazine The Banker in January 22. ICBC has increased its brand value by an impressive 35% to reach USD79.8 billion.

As noted by The Banker, ICBC attaches great importance to brand building, values brand cultivation from the very beginning and makes continuous efforts in improving brand value. It has evolved from a local brand, known everywhere in China as “by your side and with your trust”, to a well-known global financial brand. It is noteworthy that, this year, while maintaining brand advantage in other sectors, for the first time ICBC has overtaken other competitors to rank the first in the retail banking brand, profiting from its efforts in building new retail banking models, services and channels that are smarter. It ran a series of brand campaigns in 2018, for example, developing smart mobile payment apps, building a smart campus ecosystem brand targeting students, and launching a cross-sectoral digital bank brand. Meanwhile, ICBC also focuses on financial inclusion. Under the proposition of no future without serving small and micro businesses, the Bank launched its inclusive finance brand with “one platform, three financing products” to further shape a broad-based, multi-tier, efficient and sustainable inclusive finance system and provide financial services to more small and micro businesses.

The aggregate brand value of the Top 500 Banking Brands is said to reach USD1.36 trillion, a year-on-year increase of 15%. In the Top 500 ranking, China holds the top spot with 48 banks in the list and a total brand value of USD400 billion, manifesting the remarkable achievements China has made in the banking industry since the reform and opening-up. Co-launched by the UK magazine The Banker and Brand Finance, the Top 500 Banking Brands has been released annually for 13 consecutive years.


  注:本信息仅代表专家个人观点仅供参考,据此投资风险自负。

(2019-02-15)
Close