To meet the multi-level and diversified consumer demands, based on its “e-Buy” e-commerce platform with advantage in customer resources and financial services, ICBC has innovated the modes of online consumption services and built the travel channel, house purchasing center, motor city and other sub-platforms for consumption, in which the online consumer credit services were embedded to offer customers quality online experience in consumption. “E-Buy” has posted a transaction volume of over RMB 500 billion and over 24 million registered customers in the first nine months this year.

In the field of tourism consumption, “e-Buy” cooperates with local governments and pools together merchants in quality industrial chain of tourism to provide unified online services. Through the travel channel of “e-Buy”, customers can conveniently and safely purchase services in popular tourist areas including Hainan, Dali, Chuxiong, Honghe, Guilin, among others. For example, by centering on the six major service lines of “food, residence, transport, travel, shopping and entertainment”, “e-Buy” Dali Tourist Mall provides enterprises of scenic spots and areas as well as tourists with comprehensive financial services such as information release and search, online payment, and account management. Up to now, nearly RMB 300 million of Dali’s tourism products have been sold through “e-Buy”, which promotes the tourism development of the region.

In terms of housing consumption, “e-Buy” cooperates with more than 20 well-known real estate enterprises and creates a one-stop online housing consumption mode characterized by “online house selection, mortgage and payment”, offering customers new experiences in house purchase and high-quality services for consumer finance. With the cooperation of Broad Homes Industrial International Co., Ltd., “e-Buy” has launched the first domestic industrial housing product completely sold through the Internet-based platform. According to statistics , this year, “e-Buy” has launched nearly 500 real estate projects of over 100 cities and sold more than 10,000 houses with the transaction volume exceeding RMB14 billion.

In automobile consumption, “e-Buy” motor city has also seen rapid growth in which more than 450 automobile merchants were stationed, having cumulatively sold 36,500 automobiles with the entirely online trading amount exceeding RMB 4 billion. In contrary to the common goods, as high-priced goods, online car purchase process includes online consultancy, car selecting, order submission, confirmation and payment, car delivery and online evaluation. It is a typical O2O mode involving several shifts between online and offline procedures. While meeting the needs of customers for checking and choosing cars, “e-Buy” can better satisfy their demands for online payment and financing, and therefore it enjoys popularity among car buyers.